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27-Jun-2021, Ad#: 18381, Views: 11708
Category: Retail

Marketing Assistant – Tricker’s Brand (Fulltime)
Melchers Beijing Ltd
Job location

Company introduction
The Melchers China organization is a member of the globally operating Melchers Group. Headquartered in Bremen, Germany, C. Melchers GmbH & Co. KG is privately-owned and was founded by Carl Melchers (1781-1854) and Carl Focke in 1806. Establishing its first Asian branch in 1866 in Hong Kong, the company is engaged in doing business in Asia ever since.

Melchers has partnered with the English high-end handmade leather shoe manufacturer Tricker's and has recently launched the Tricker's brand in China Mainland and Hong Kong.

To support our team for our mission to make Tricker's a well-known brand in China, we are looking in Beijing for an experienced multi-talent to join the team as soon as possible

Job description
  • Develop, support, and steer marketing and branding activities, including social media
  • Communicate with the retailer, department stores, and shopping malls about marketing needs and joint events for VIP customers
  • Develop and customize marketing and POS materials
  • Lead customer discovery activities, i.e., communicate with customers at retailer POS in order to collect firsthand customer feedback and observe market trends
  • Stay up to date on the latest developments of digital platforms and assess marketing potential for the brand
  • Build up, maintain, and manage brand relevant KOL and KOC network
  • Support the development and implementation of communication/PR/media relations activities
  • Research and prepare market insights with data analysis for enhancing and fine-tuning the sales and marketing strategy
  • Communicate with third-party marketing vendors
  • Prepare management and market reports, presentations, etc.
  • Work closely with sales and digital marketing department

Local Chinese

  • Bachelor degree in business administration, marketing, media & communications, or similar
  • At least three (3) years relevant work experience
  • Proficient in spoken and written English
  • Premium retail consumer experience with a sense for working in the luxury field (preferred categories experience: jewelry, watches, high-end fashion, high-end leather products, high-end handmade products, or similar)
  • Has first contacts and experience dealing and engaging with luxury products KOL and KOC
  • Strong communication and interpersonal skills
  • Creative mindset with editing and cutting experience of digital media (videos, pictures, etc.)
  • Likes to work as a pioneer and ambitious to be part of the journey to build up a brand in China from the ground
  • Open-minded all-rounder who collaborates with the team to achieve the joint targets
  • Capable of multitasking but prioritizing work and working well under pressure
  • Knows how to operate efficiently within a given budget
  • Willingness to challenge the status quo and advocate critical thinking
  • Willingness to travel
  • Embracing learning opportunities and determination for continuous self-improvement

Melchers Beijing Ltd
Mrs. Jacquelyn Li
Beijing Tower Unit 503
10 Chang An Ave. (East)
Beijing 100006, China


Please mention " Ad#18381" in your cover letter when applying for this position. 

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